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Smart Contact by GBA Smart Marketing® is the suite of solutions focused on improving the impact of your communications to enhance the strengthening of relationships with your users.
We create a continuous cycle of learning about customer behavior and preferences through positive and negative response information, readability and open rates, as well as the results of different campaigns in terms of conversion.
What can we achieve?
For us, it is essential to stay in a constant process of evaluation, feedback, and improvement to assure our clients that they will always have the necessary tools and insights to retain their current users and increase the acquisition of new consumers. With this in mind, we have designed Smart Contact by GBA Smart Marketing® to provide effective solutions in each of the following areas and allow you to make the right decisions for the development of your business, quickly and efficiently:
| Topic | Description |
|---|---|
| Contactability diagnosis | Allows understanding the percentage of the total current or potential user base that can be managed with GDPR permissions, through which channels, defining which ones are correct and which ones are not to achieve multichannel communication. |
| Response analysis | Maximizes the response of each user through the different channels being managed or that could be managed. |
| Campaign analysis | Understand how to improve the performance of a campaign, considering aspects such as the message, channel, timing, and target audience. |
| Campaign optimization | Through analytical exercises, aims to recognize patterns and insights within the transactional behavior of users, as well as the response to different campaigns. |
How do we do it?
The way we do this is to understand what historical information we have regarding the results of the campaigns we want to improve, in this way we perform an exploratory analysis of the data in order to identify why the current results (positive or negative) are occurring. Thanks to this analysis, we understand how many people we can manage out of the total number of registrations, through which channels we do it and what response we have obtained from each one.
Finally, we understand the selection criteria with which we select each of the people we are impacting and what is their response to the message (in case it has been possible to deliver the message). In this way we analyze, individually, the contactability of the campaign itself and propose improvement routes aimed at maximizing our clients’ investment and minimizing unnecessary or ineffective expenses.
Do you dare to take the next step?