Our Four S

SMART ANALYTICS by GBA Smart Marketing® is the smart way to make decisions based on analytics. Once we have the data, we have ensured its veracity and converted it into value, we need a suite of solutions that allows us to make informed decisions in the shortest possible time, even automatically. This is the task of SMART ANALYTICS by GBA Smart Marketing®: to provide those insights that will determine what to do with each customer or prospect, at what time, through which channel and with the most appropriate content of interest for each of our audiences, the ‘contextual marketing’.

SMART GEO by GBA Smart Marketing® allows you to understand where your consumers live, where they come from and where they usually transact, what inspires them, what their habits are and much more, in order to make sure you deliver the right message to the right person at the right time and close to their usual environment.

SMART CONTACT by GBA Smart Marketing® is the moment when a good Data, Analytics & Geo work materializes in a campaign, which can be on/off. Three major elements come into play here: strategy, channels (none works well without the other) and technology. A smart contact takes into account, in addition to an adequate strategy, an optimization of channels and, of course, an adequate synchronization and respect for the personal data protection policy or GDPR/RGPD (General Data Protection Regulation).