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| Objectives |
|---|
| Increase contactability through multichannel communication |
| Optimize organization's budget investment |
| Increase acceptance of products and services by new prospects |
| Determine and optimize reliability of our customers' databases information |
| Among many others... |
Such was the case of one of the most important companies in the Banking & Retail segment in Latin America that sought us in order to establish a strategy that would allow them to efficiently contact and attract new customers… Would you like to know how we increased the use of the credit card they offered leveraged on methodologies such as «harvest analysis» by more than 6%? Download the complete story here (basic data request form, when filled out, it triggers an email that sends the GBA Smart Marketing® Data Management PDF file).