Impulsa tu negocio con Transformación Digital y Data Intelligence
En GBA Latam® acompañamos a empresas en Latinoamérica a innovar, crecer y destacar, integrando tecnología, marketing y analítica avanzada.
| Objective |
|---|
| Increase knowledge of your target audience. |
| Refine and complement your Customer Journey Map for each segment. |
| Improve contactability and response rate for any campaign. |
| Minimize the risk of penalties under the personal data protection law. |
| Validate the identity of your prospects and customers. |
| Increase the number of registrations to manage in each campaign. |
| Optimize contact channels. |
| Obtain GDPR permissions from all your current and potential user base. |
| Evolve from single-channel to multi-channel approach. |
| Enhance the response rate of each of your campaigns. |
| Reduce the costs of each campaign, thus maximizing its outcome. |
What is more important, quantity or quality?
We are in an era of new challenges, a limitless era, an era with zettabytes of information, perhaps too much information due to the rise of Big Data, but… is having a large quantity of data enough for it to be useful? Well, no, it’s not enough to amass all the data we can if what they tell us is not relevant to our economy, our industry, or our own projects. SMART DATA by GBA Smart Marketing® is the solution to that problem. We firmly believe that it’s not a matter of quantity but of quality, which is why we offer our clients the certainty of understanding which data is relevant to their purposes, what value it holds, and what to do with it, known as Small Data.
Unlike Big Data, for SMART DATA by GBA Smart Marketing®, it is not essential to have large quantities of data (this doesn’t mean it’s not relevant), but rather to know what to do with it, understand the story it tells us, and organize it in such a way that each of our users can take advantage of it to make the right decisions to overcome the challenges they face every day.
SMART DATA by GBA Smart Marketing® is the most powerful input when delivering comprehensive knowledge of consumers from different perspectives, such as transactional, sociodemographic, digital, financial, and consumption, among many others related to our users. We not only ensure that we have the correct data at the right time, but we also help our clients make the most of the information, ensuring that we speak to each of them about their specific interests, through their preferred channels, and at the most opportune moment.
Are you ready to take the next step?
Value Data by GBA Smart Marketing®
HIGHLIGHT: Having a reliable, updated, cleansed, and accurate database not only generates operational savings but also delivers greater and better results for each of your campaigns.
The quality of data or Data Quality is the fundamental factor in supporting strategic decision-making that leads our organizations to exceed even our most ambitious expectations. Data Quality refers to the true usefulness of a particular piece of data and its behavior in relation to the sum of the information we have gathered. This aspect of quality ensures that the collected data meets the necessary requirements to deliver its maximum potential, requirements that encompass aspects such as completeness, conformity, consistency, accuracy, integrity, and avoiding duplication, among others.
VALUE DATA by GBA Smart Marketing® also incorporates the following data quality dimensions: cleansing, validation, enrichment, integration, and updating.
Are you ready to take the next step?
Attribute Set by GBA Smart Marketing®
HIGHLIGHT: Attributes can be used in studies, record enrichment, to guide business actions and acquire new consumers, as well as in other applications such as geolocation marketing for geo-prospecting and in analytics to refine and build predictive or analytical models.
Attribute Set by GBA Smart Marketing® is the most comprehensive information database created for marketing actions. It consists of thousands of demographic, economic, and consumption indicators organized at various levels of geographical aggregation to describe micro and macro regions.
The information in the Attribute Set by GBA Smart Marketing® is regularly updated through statistical techniques that interpolate, normalize, and project various public and private data sources. This catalog contains accurate regional information about resident and floating population, who and how much they consume, companies, retailers, projections, trends, profiles, and the potential of these populations.
Thanks to the depth and quality of the attributes included in the Attribute Set by GBA Smart Marketing®, our clients can make strategic decisions in a wide variety of situations, including:
| Objective |
|---|
| Determination of expansion and market potential |
| Campaign optimization |
| Demand generation |
| B2B & B2C customer knowledge |
| B2B & B2C demand generation |
| Inbound & Outbound Marketing |
| Marketing Analytics |
| Campaign and contact channel optimization |
| CLTV increase |
| Savings and savers increase |
| Loyalty and retention increase |
Delivery
SMART LEADS by GBA Smart Marketing®: individualized data for individuals and
Geographic units
For the GBA Smart Marketing® Attribute Set, no single source is specialized enough, which is why we focus on both regional and individual behavior. This way we can help our clients predict and structure the profile of their ideal user so they can optimize their contact channels and direct their efforts where they are really needed.
What do we find in the GBA Smart Marketing® Attribute Set?
| Category | Subcategory |
|---|---|
| Demographics | Population |
| Households | |
| Densities | |
| Age | |
| Gender | |
| Education | |
| Ethnicity | |
| Religion | |
| Immigrants | |
| Income and wealth | Individual income |
| Family income | |
| Social class/SES/Stratum | |
| Ownership of durable goods | |
| Occupation | |
| Income sources | |
| Life cycle | Youthful singles |
| Youth | |
| Youthful couples | |
| Modern families | |
| Double income no kids | |
| Single mothers | |
| Mature families | |
| Adult singles | |
| Widows | |
| Urban module | Household type |
| Real estate growth | |
| Infrastructure | |
| Floating population | |
| Mobility and displacement | |
| Rent and property value | |
| Workers | Worker's income |
| Occupation | |
| Age | |
| Gender | |
| Educational level | |
| Home Office, inactive individuals, and children | Population outside the labor force |
| Unemployed | |
| Retirees | |
| Housewives | |
| Children | |
| School-age youth | |
| Independent professionals | |
| Professional relationship | Self-employed |
| Employees | |
| Informal workers | |
| Others | |
| Indicators | Level of commercialization |
| Daytime population rate | |
| Movement flow | Pedestrians |
| Vehicles | |
| Geographic segmentation | Professional profile |
| Educational profile | |
| Interests | |
| Network influence | |
| Income | |
| Engagement | |
| Promotional commitment | |
| Geographical location | |
| Proximity segmentation | Economy |
| Travel preferences and interests | |
| Popular tastes | |
| Friends | |
| Culture | |
| Representative tastes | |
| Follower value | |
| Preferred brands | |
| Estimated income | |
| Life cycle | |
| Apartments / vertical housing | |
| Followers | |
| Individuals | Proximity |
| Basic registration profile | |
| Pets | |
| Tourists | |
| Professional profile | |
| Multibrand dashboard | |
| Geo Position details | |
| Sales points / Visited agencies | |
| Target / Score / Segment / Profile | |
| Children | |
| Promotion hunters | |
| Social networks | |
| Contactability | |
| Age range | |
| Commercial density | |
| Date of birth | |
| Companies by size and activity | No. of companies / size |
| No. of companies / revenue | |
| No. of companies / gross revenue sector | |
| Revenue by segment | |
| Youthful and mature companies | |
| Level of commercialization | |
| Points of interest | Restaurants |
| Bars | |
| Commercial areas | |
| Densities | |
| Hospitals |
SMART DATA PROFILES by GBA Smart Marketing®
.These are geo-marketing segmentation systems for all geographic divisions. Each segment comprises similar demographic and marketing areas that, with the support of SMART DATA PROFILES by GBA Smart Marketing®, can simplify expansion studies, enrichment of variables and territorial analysis, among other tasks.
SMART DATA by GBA Smart Marketing®
Thanks to the vast amount of information contained in our Attribute Set by GBA Smart Marketing®, and its continuous expansion with the help of our strategic partners, we can assist you in making all kinds of strategic decisions with SMART DATA by GBA Smart Marketing®, regardless of the industrial sector you belong to. You will have the confidence of having sufficient resources to decide on expansion issues (Site Location & Site Selection studies), record enrichment for area knowledge, market analysis to guide commercial actions, and predictive and analytical model analytics, among many others.
For this purpose, we have data such as:
| Geographic Segmentation | Proximity Segmentation |
|---|---|
| Economy | Economy |
| Education | Immigration |
| Commerce | Commerce |
| Health | Density |
| Income | Culture |
| Infrastructure | Religion |
| Economic Vocation | Growth |
| Geographic Location | Ethnicity |
| Income | |
| Life Cycle | |
| Apartments / Vertical Housing | |
| Workers |
| Record (identification, registration, and contact information) | Business (sector characteristics) |
|---|---|
| Contact Information | Opening Date |
| Company Registration | Number of Active Companies |
| Official Name | Part of Business Groups |
| Address | |
| Phone | |
| Size and Billing (Economic profile estimates) | Partners and Collaborators (Partner information and estimated employee profile) |
|---|---|
| Company Employees | Percentage of employees by position |
| Group Employees | Percentage of employees by education level |
| Company Billing | Percentage of employees by income level |
| Group Billing | |
| Total Estimated Income |
| Actividad económica | Perfil demográfico y socioeconómico |
|---|---|
| Clasificación de las empresas según su actividad | Ingreso estimado |
| Naturaleza jurídica y clasificación | Edad y género |
| Escolaridad |
| Household, familia y domicilio | Consumo (potencial estimado) |
|---|---|
| Ciclo de vida | Alimentación |
| Estructura familiar | Vivienda |
| Estado civil | Entretenimiento |
| Salud e higiene | |
| Educación |
| Social Media Behavior |
|---|
| Digital usage indicators |
| Presence on social media |
GDPR (Data Protection) by GBA Smart Marketing®
The General Data Protection Regulation (GDPR) was created in 2016 in order to protect the personal data of all individuals interacting with organizations around the world, as well as the movement of this data. In other words, the GDPR seeks to protect users so that their data is not
shared with other organizations without their consent. This is to ensure that they receive just the information they want to receive and do not feel persecuted by organizations that are not of interest to them.
GDPR by GBA Smart Marketing® is the procedure by which we capture, for our clients, data usage permissions from their consumer and prospect databases. This capture is carried out in accordance with national regulations, which means that it varies according to the regulations in force in each country, for each purpose and for each objective that you need.
Dare you dare to take the next step?
Multicanalytics by GBA Smart Marketing®
Many times we find ourselves with incomplete databases, especially when we are faced with new situations for which we require information we have not needed before. This is why we have developed Multichannel by GBA Smart Marketing® which is the procedure that captures, for our clients, other contact data of their consumers and prospects, which will bring you one step closer to omnichannel.
Dare you dare to take the next step?
